CUBE News - MOUNTAINBIKE WORLD CHAMPIONSHIP 2025

NEXT GOLDEN GENERATION

THREE WORLD CHAMPIONS, ONE FUTURE

The Mountain Bike World Championships in Switzerland’s Valais region proved that committed youth development doesn’t just nurture potential – it creates true World Champions. Under the banner of NEXT GOLDEN GENERATION, we celebrate three gold medals and one silver and show how today’s young talents are already becoming the champions of tomorrow.

ROSA ZIERL

COURAGE, COMPOSURE, WORLD CHAMPION

The story began with Rosa Zierl in the Junior Women’s Downhill. At just 16, she delivered one of the most emotional moments of the championships. After setting the fastest qualifying time, she went all-in for the final run. With calm precision and fearless commitment, she mastered the technical course in Champéry. When she crossed the line, it was clear: World Champion – with 1.8 seconds to spare.

“I still can’t quite believe it. My run felt so good, and in the last corners I was just thinking: don’t make a mistake, just bring it home,” said the newly crowned World Champion.

A fitting reward for a season packed with World Cup wins – and the first milestone in what promises to be a glittering career.

MARUŠA TEREZA ŠERKEZI

ENDURANCE, TACTICS, GOLD

In the Junior Women’s Cross-Country, there was no stopping Maruša Tereza Šerkezi. The 18-year-old Slovenian wasn’t fazed by the pressure of being favourite. Shoulder to shoulder with Swiss rider Anja Grossmann, she fought her way around the demanding Crans-Montana circuit, before unleashing a decisive attack in the final lap. From there she powered away, opening up a lead of more than a minute by the finish.

Maruša described her race strategy with clarity: “I knew I had to control the race. I just tried to pick the right moment to make my move.”

After bronze in 2024, this gold medal was the natural next step in a success story that is only just beginning.

FINN TREUDLER

ATTACK, EMOTION, TRIUMPH

In the U23 Men’s race, Finn Treudler wrote his own fairy tale. Already a silver medallist in the Short Track, he had shown he was among the very best of his generation. But in the XCO he wanted more. Cheered on by the Swiss crowd, he bided his time before launching his attack in lap four. With the fastest split of the entire competition, he tore the field apart and rode solo to the finish. Almost a minute clear, he claimed the rainbow jersey on home soil.

“There’s nothing better than racing in front of your own fans – and to win here, it’s just overwhelming,” said Finn, wiping away his first tears of joy.

A home victory that crowns an outstanding season for the young Swiss.

THE FUTURE OF MOUNTAIN BIKING IS GOLDEN

These results don’t stand alone – they reflect a clear philosophy: identify talent early, nurture it consistently, and create the conditions for athletes to grow into world-class riders. Our NEXT GOLDEN GENERATION makes this vision visible. From the first steps in youth development to joining the Factory Racing Team, we are with our riders every step of the way. Three golds and a silver at these World Championships are proof enough: the future rides gold – with CUBE.

AMS C:68X Zero99

The bike of Finn Treudler & Maruša Tereza Šerkezi

Speed, precision, efficiency – the AMS C:68X Zero99 is the bike our World Champions use to make history in cross-country racing. Its ultra-light C:68X® carbon frame, paired with the Fox Factory 34 Step-Cast fork with 110 mm travel and Fox Float X shock, delivers instant power transfer and maximum control. The full Shimano XTR groupset and brakes ensure uncompromising performance, while the Newmen Phase XC Vonoa wheels and Schwalbe Racing Ralph tyres provide explosive acceleration and flawless grip. A bike built for winners – engineered for the fastest lap times and the biggest titles.

TWO15 HPC

The bike of Rosa Zierl

The TWO15 is the downhill machine that carried Rosa Zierl to the Junior World Championship title. With the Fox Factory 40 fork and Fox DHX2 shock, the TWO15 stays composed even on the most demanding World Cup tracks. The bombproof Shimano Saint drivetrain and brakes deliver reliability under maximum load, while the Newmen Beskar wheelset and Schwalbe Magic Mary tyres provide unbeatable stability and grip in every situation. Built for the limits – and for World Championship glory.